Reno James: 10K Subscribers? How Much Does YouTube Pay You For That Size Of An Audience?
Good question.
If you're Reno and you have a YouTube channel and you feel you've somehow blundered into a 10,000-strong audience, you might ask yourself if you can you make money with a relatively "smaller audience" like this one?
How can you compete with all the huge accounts that generate millions upon millions of views like PewDiePie and MrBeast?
And he didn't "blunder" into that subscriber count, he posted repeatedly for most of the four years he's had this account, with a 2 year gap when he was swimming in college. Here's a link to his YT channel: Reno James
But for the last year or so he's been posting again and getting some traction as now he has 2.2 million channel views and 400-plus videos uploaded.
He's put in the work.
The video that's below has 40K views and it was posted just 2 weeks ago.
It hasn't gone viral but it raises some interesting points if you're looking to monetize your YouTube channel or just looking for other ways to make money online. Like a legit side hustle, how much does Reno make from his YouTube channel?
Let Reno speak for himself.
The video starts with an old clip of Reno before present day Reno quickly interrupts to apologize for the somewhat embarrassing in retrospect clip of himself as a 14-year-old vlogger.
He mentions his channel just hit 10K but I noticed that in the two weeks after this video was uploaded, another three thousand people subscibed to his channel, to go from 10K to 13K subs. So he knows what he's doing.
So how much money does he make from YouTube and when does he get the money? I hear ya asking.
Before you get even a thin dime from Google's Adsense Program you have to get your videos monetized. There are some requirements that Reno outlines, namely 4,000 hours of watch time and 100 subscribers (all within a year's time).
Yikes. How do you do that?
Well you post and upload some videos, then upload and post some more. Make sure your content is something that interests all those people that might stumble across your videos and you make them decide to stop stumbling for a second and click subscribe. Or leave a comment or two.
That's the hard part.
Getting more views on your videos means more ads watched which means more money from Adsense. Remember, it took him four years to get to THIS point.
Reno's on the onramp to making money online and he needs to keep uploading good videos (like this one) to keep getting more views which can lead to more and more Adsense money, yada, yada. We all have our rent to pay or a mortgage or car payment that always comes due, so a little more money would be handy.
So Reno's account was monetized in March of this year but he only had a week to make any ad revenue and YouTube has a minimum of $100 that you have to earn in your Adsense account each month before they send you the money you've earned.
Reno made less than the minimum so his balance was held over until the next month when he DID meet the requirements so he received $115. Not bad for your first (hopefully of many) monthly Adsense payment.
The following month he had a bump in the number of views and averaged about $10 or more per day and Google has $352 earmarked for him.
So if these payments were to continue you might want to start looking into someone like an accountant to help you with paying potential income taxes or just general financial advice.
You might think you are quite proficient in paying your taxes etc, thank you very much, but you will be busy creating new videos too. Writing. Shooting videos. Don't have too many irons in the fire. Getting some legal advice or talking things over with a good accountant is usually always a good plan.
Reno seems to have things under control and he's starting to see some money coming in due to his own hard work. Hopefully he'll upload something in another month or six months from now showing how he's done since THIS video.
There are tons of YouTube channels that can benefit from a peek into how someone more successful than themselves is navigating the tricky waters of YouTube monetization and this video would be also be helpful to anyone else considering uploading videos on YouTube, TikTok, Twitch or any online platform.
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