HeyJohnScott: How Much I Made With YouTube Shorts
Always interested in finding out how much someone is making with Google Adsense and HeyJohnScott gives us the lowdown on how much money he's been making with YouTube Shorts. This video was uploaded to his employer's channel (vidIQ), but it looks like today is his last day and he's leaving the nest and will be flying on his own. So how much money has he made anyway?
Well watch his last video below from vidIQ called "How much shorts ACTUALLY make now (after the update)".
He reveals he's made over $20K over on his personal channel which has 315K subs (nice) and just 6 total videos (with most a couple of years old) but around 33 YouTube Shorts. Most of his longer form videos have sparce viewership under 5K views but one older video with a nice total of 231K views.
Most of his traffic is from his shorts which get millions of views. Nine of his YT Shorts have over 10 million views each, and one has 43M. The rest are still doing good, just with a smaller viewership. This is STILL AWESOME.
So it looks like that $20,000 he made was mostly from shorts although he's added two long form videos in the last month and likely will be posting more fairly soon. But let's see how much money he's been making online and if it is a good decision to be going out on his own.
He gives us, the viewer, his MEGA VIRAL SHORTS FORMULA that, theoretically, will give us something of a blueprint on making the big bucks on YouTube, but I like that he breaks down how much he made with "one million" on a single video, which was $177.
Results may vary for you or me, but not that shabby. Here's an example of one of his shorts that has received at least 1M views up til today. This one is called "Woman found living above a supermarket".
The video is quick, clocking in at around 30 seconds, with minimal background sound except some music, a number of quick edits and some text that accompanies John's narration. An interesting little clip that's just offbeat enough to grab your attention and make you watch it once or twice.
But let's head back to the one above where he tells us about his YT Shorts "secret strategy".
Next he reveals one video that had 3.5M views, made over 4K viewers into subscribers to his channel and generated $388 which again is sweet for shorts content. Here's one of his shorts called "This bank robber didn't want money", and I think I remember reading something about this incident online.
The video is simple and pretty straightforward with some nice editing tricks thrown in. Its short and tells an interesting story quickly and might make you think "I'd like to see some more from this guy" and he has more videos to watch.
He points out another one of his shorts that did even better, getting over 7M views and it made $920 and now we're talking! Those are the kinds of numbers that make you want start posting some shorts of your own. That video also added over 10K subscribers which is a nice added bonus.
Here's one of his that has 8.2M views called "Worst mailman ever" that I liked. Just the right amount of quirk, humor and funky editing.
In the video he shows his analytics again with a video that had 10M views and he received $1,192 and the one with 20M views gave him $2,853. And how much did that one video that got 43 million views did Google pay him for ad revenue?
$4,779 and that video brought another 44K subs for John's channel. Those are some nice, fat numbers but you should go over to his channel (link's at the top of this blog post) if you want to find those shorts.
Its called "He superglued his iPhone to the ground AND GOT RICH" and I remember that one going through my YT Shorts feed (I think I gave him a thumbs up because of the guy's hustle) and now I've come full circle because of the vidIQ video about making money with YouTube Shorts and I'll turn myself into a subscriber of John because I like his content and hustle. Good overall content.
And his secret stategy? He mentions going over his own videos with a fine tooth comb to figure out, line by line, what worked. The One Liner or "hook" that piqued the viewer's interest. Going with simplicity is always a good idea.
Then, the old switcheroo, or the "mis-direction" giving the viewer a moment to pause and think "WAIT. What happened?" but in a good way. Suddenly you wanna know how this situation resolves itself.
Next he would quickly explain what was happening and move the viewer to the punch line or the action that resolves what happened, and make the viewer go "Oh yeah, I get it!", and relate to the title for example.
And he'd end the video to a Call To Action. Not necessarily a generic "like, comment and subscribe" but more of a summary of what they just watched. If you watch more of John's shorts they seem to have a theme and flow well.
Like he said at the beginning of his video, John's made $20,000 so far with his Shorts, is leaving his 9-5 with vidIQ and stepping out on his own to try his luck. I'll probably subscribe to see how he does.
Also... I hear there's a job opening up at vidIQ. They're hiring?
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